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Over
the past 18 years, I’ve promoted some of the things in life we
value the most. Our cars, our health care, the education of our
kids, our coffee.
I’ve
had you eat chocolate, then chide you into pumping iron—in
matching tees and pants and cross trainers.
I’ve
urged you to save for retirement but spend the night at the
casino. I’ve stocked the gourmet take-out section of your grocer
and the pantry of your soup kitchen.
I’ve
helped protect your land, air and water.
I’ve
made copy machines unique, employee benefits fun and high-density
interconnect circuit boards sexy.
I
make my audience think.
Sometimes
smile.
Or
cry.
Always
feel.
I
make you care enough to plunk down your hard-earned money.
I
make you believe.
In
a product, or service or philosophy.
Because
we all need to believe.
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